Enjoy lunch on us and get seated for the afternoon

Welcome and preview of the day

Presented by Sid Malhotra (VP and GM, SMB & Mid-Market at Snap)

In this session, Sid will cut through the tired marketing tropes and rising CAC panic to call out the key challenges the performance community is facing today. No fluff, no corporate buzzwords, and zero sugar-coating. Just hard-hitting proof on how to ditch bad habits, rethink consumer reach, and drive real, measurable growth.

How people are consuming media and buying things online is constantly evolving. Has your marketing? Keynote presentation discussing how consumer behavior today is evolving and therefore how performance marketing must evolve as well.

Moderated by Mandy Gardiner (Sr. Director of Shopping & Experiences at Snap) 

Growth isn't getting easier. Here's how leading brands are adapting. Advertiser roundtable illuminating the macro challenges that their companies are facing and how that impacts their approach for customer growth

Presented by Shobha Diwakar (VP & GM of Ads Product & Engineering at Snap) 

How Snap is making performance a company-wide priority, and the progress we’re making on optimization and measurement to help advertisers drive towards goals that they dictate.

Moderated by Rick Lucas (Head of Performance Marketing GTM at Snap)

The best growth opportunity is the customer you aren’t reaching yet. Panel with measurement partner and advertiser discussing the importance of the net new customer when it comes to growth.

Moderated by Fintan Gillespie (Global Director of Ads Partnerships at Snap)

Your next customer won't be found in a last-click report. The customer journey is no longer linear, so we will discuss in this panel the most updated measurement tools in the industry & best approaches to navigate this landscape.

Moderated by Lerna Terpanjian (Head of US Agencies at Snap)

Featuring Yak Gertmenian (Head of Creator Innovation at PMCI), Tahani (Creator) and Celeste Roque (Director of Social at Tubi)

Creators don't just build awareness. They build customers. With Trust. A discussion on how creators are a key lever in the customer acquisition journey and how they effectively engage with consumers. 

Presented by Alyssa Binczyk (Head of Product Marketing at Snap)

The best performance comes from connecting the full customer journey—not optimizing just one part of it. Let’s talk about the benefits of running upper and lower-funnel goal-based bidding campaigns.

Presented by Fadi Maktabi (Head of Retail & Marketplaces at Snap)

Key takeaways and close.